Fruition Rebrands as Hale Global Communications, Relocates to Tampa
Fruition Global Communications has rebranded as Hale Global Communications, reinforcing the hands-on approach and personal brands of its founders Trevor and Michelle Hale. The family firm has also relocated to Tampa, Florida, an international business hub with a vibrant arts, sports and culture scene.
“Having lived and worked all over the world, our personal network and global outlook are part of our secret sauce,” said co-founder and CEO Trevor Hale. “The extent to which clients trust us to help manage their brand is based on our personal reputation, ability to connect the dots on global stories and issues, and a track record of delivering results. The time is right to focus on our brand as a family enterprise and we’re thrilled to relocate to a major metropolitan center. Our model is to collaborate with other senior practitioners or firms to help a select number of stellar clients with whom we love to work and who share our values,” he added. “We are lean, creative and tenacious and try to bring the highest level of mindfulness to how we approach work and life.”
Hale Global Communications currently works with a diverse group of leaders and companies in mobility, AI, digital assets, consumer and lifestyle sectors. It specializes in media training, reputation management, thought leadership, news strategy, media relations and crisis mitigation.
Michelle Hale is expanding Global Diabetic, a multi-channel media platform to inspire people around the world living with type one diabetes. Her global following continues to grow and she is increasingly serving as moderator and host of health care programming. She inspires many people living with T1D to live their best lives, including couples trying to conceive, having chronicled challenges and best practices of managing diabetes during two pregnancies. A native of Australia, Michelle led two construction companies for more than a decade and holds a business degree from Griffith University. She is an avid traveler, writer and broadcaster about wellness, luxury, travel and mobility.
Trevor brings more than 25 years of experience helping lead communications for Fortune 100 companies including, Mercedes-Benz, Ford, INFINITI and others. He returned to the US from Hong Kong in 2020 after serving as CCO for INFINITI Motor Company, having spent 15 years in postings from Stuttgart, Beijing, Shanghai, Dubai and Hong Kong. He began his career as a journalist in Alabama.
He is serving the international assembly delegate assembly for the Public Relations Society of America (PRSA) this year. He was a finalist for PR Week’s global in-house professional of the year in 2020 as well as the top PR executive in Asia Pacific. He holds a bachelor’s degree in communications from the University of Alabama at Birmingham, and in 2016, was named its distinguished arts and sciences alumni.
He is an active member of the Explorers Club and a former board member of the Shanghai Foreign Correspondents Club.